Traffic for Different Countries

I noticed that this site has a relatively high Alexa ranking in the US (around 8000) and yet very low in most other countries (in Canada it's 127,000 or something, even less in Europe).

This discrepancy seems strange to me: is independent gaming in general ignored in those countries? Is the press for this site mainly in the US?

Is there anyway to increase the traffic and exposure of this site in other countries? I'm not saying you guys should advertise in Russia and China (where piracy is so high that people don't buy games in general), but surely it could be good to do better in Western Europe, Canada, Australia, etc.?