SEO

I'm sure search engine optimization is in your itenerary, but you really ought to make sure your name comes up at least in third place when Googling "Manifesto". "Manifesto games" gets a #1 obviously, but I imagine many people might shorthand it. I'm not sure if its worth the money or time, but its worth considering.

Seconded. Though I wouldn't go after "Manifesto", I'd go after "Independent Games" and suchlike.